Digital PR
What We Do
What We Do
Our digital PR team works closely with our clients, with you, to understand your business and your target audience. This gives us a chance to create meaningful stories to share with them.
We research your niche and find the best digital channels to share these stories and get the most effective traction with journalists, websites, and other online sources.
Why Is Digital PR
Why Digital
PR
Digital PR is a backlink acquisition strategy, and backlinks are a key component for your SEO ranking. Backlink Acquisition is one of the biggest components of Off-Site SEO.
These backlinks bring qualified traffic to your website with a higher chance of conversions. They raise brand awareness to a wider audience.
For a successful Digital PR campaign, the agency and the client will need to attend the PARTY with:
- Openness and receptiveness to creative ideas and concepts
- Transparency
- Communication
Process of Digital PR
Process of Digital PR
Step-1
Understanding the Digital Audience
Our digital PR teams work with clients to dissect their digital target audience–covering age, location, interests, preferred online platforms, frequency/timing etc. Once you have established authority and authenticity in the digital landscape, we know that repetition is important for new or prospective customers to be converted.
Step-2
Defining Your Digital Marketing Channels
Defining your digital marketing channels involves identifying the online platforms and channels where your target audience interacts. These may include social media platforms like Facebook, Twitter, and Instagram, search engines like Google and Bing, email marketing, content marketing, influencer partnerships, and more.
Step-3
Digital PR Strategy
Our digital PR teams aim to increase ROI by developing smart and outcomes-driven digital PR strategies encompassing online marketing strategy and social media strategies. This is done via a combination of media and digital public relations, influencer and social media content, and paid media to achieve success. For social media, we develop strategy, content marketing direction, talent negotiation and vetting, budgets, and campaign management.
Step-4
Results & Tracking for Digital PR Campaigns
Digital PR can be tracked by a number of metrics, pre-defined in the campaign timeline. Traffic can be measured by Google Analytics or UTM links from social media. Share of voice can be measured by SEO (search engine optimisation). Brand awareness can be measured manually via surveys, or digitally via social or PR reach/impressions. We track our success no matter the metrics, and always aim to exceed the KPIs.
Frequently asked
questions about
Digital PR
Digital PR helps to spread the word about what your company stands for, what makes it unique in the marketplace, and any exciting products or innovations it is currently working on.
Digital PR includes a wide range of marketing opportunities like being interviewed by online publications, expanding your online presence and leveraging the enormous potential of social media to boost brand growth and recognition.